Consider all multimedia platforms such as video blogs, podcasts, and audio clips.
Define who you are, who your audience is, and ask yourself Why you are blogging.
Be clear and make your point.
Use compelling and to-the-point headlines.
Highlight text, subheads, key phrases, and lists to emphasize important points and make your posts more reader-friendly.
Interact with your readers by asking them questions in your posts and responding to comments.
Position yourself as a credible resource in your field.
Post often so your blog doesn’t become static.
Simplify your words.
Understand the analytics, metrics, search engine optimization, keywords, and other important tools to help you determine content, audience, readership, and more.
Zero in on your readers. Write as if you’re speaking directly to them. A blog is merely the medium (vehicle) to reach mass amounts of people. Make each one feel special and connected to you.
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